Carol Fowler, CEO
Carol Fowler is a senior content strategist and entrepreneur dedicated to great writing, impactful headlines, engaging social conversations and the best SEO practices.
Carol is nationally recognized with more than 20 years of broadcast and digital management experience and a proven track record in establishing and operating award-winning news operations and bringing them into the digital age. She’s based in Chicago, the third largest U.S. media market, having served in senior positions with four of the five top television stations, where her innovations have continued to reap benefits.
Carol’s current focus is her digital content company, KloboMedia, which she co-founded in 2014. The business helps brands succeed in social media by managing over-arching strategy and providing actionable tips through curated, competitive analysis. In 2015, under Carol’s direction, KloboMedia launched TheSocReports, a social media insights product to help personal brands gain followers and grow influence.
As a respected journalist with experience delivering news across all platforms, she has a reputation for managing content to identify the most compelling content, judging audience interest and providing appropriate context and delivery for optimum impact, whether to build audiences or effect social or political change.
Coverage under her direction has been responsible for some of the most significant social and political action in the Chicago market with ramifications nationally. Her investigative team at WBBM-TV (CBS 2) showed how poor tracking of security badges posed a threat to homeland security and passengers at O’Hare International Airport in an award-winning 2007 series of groundbreaking reports that led to a federal investigation, arrests and hearings with lawmakers. Carol was recognized in 2011 for her bold decision at FOX to air graphic video of the killing of a student – where the decision to air was as significant as the news, a move that won her and her news team the prestigious George Foster Peabody award.
Carol also served as an award-winning on-air reporter, covering the Illinois legislature for WCIA-TV in Champaign, IL, and WMBD-TV-AM in Peoria, IL, as well as serving as Springfield bureau chief (1982-1989). In 1989, she earned first place (Market 50+) from United Press International for Reporting/Individual Achievement. She began her broadcasting career as a radio news reporter for WOW-AM in Omaha, Nebraska.
Fowler graduated from the University of Missouri-Columbia with a Bachelor of Journalism degree and a minor in political science. She is an active member of Chicago’s leading tech incubator, 1871, and is currently an adjunct professor at Northwestern University’s Medill School of Journalism on the subject of media innovation and Chicago’s start-up culture.
Listen to Carol’s podcast appearance in May, 2017, on social media and ROI: “WhatWorksForBiz”
In January, 2016, Carol was the featured guest on the podcast, “Weather Brains Episode 520: Drop the Bomb and Leave .”
Read more about Carol on BuiltInChicago.com: “The Women Driving Chicago’s Digital Renaissance”
Listen to Carol’s guest appearance on WGN Radio, Chicago: “Social Media Segment w/ Host Karen Conti”
David Klobucar, COO
David Klobucar understands and respects the power of visuals in social media, which have taken on increased importance as brands and individuals work to differentiate themselves and connect with others. A user is twice as likely to click on or share a post with a picture or video. So David strongly believes good visuals are key to an effective social strategy.
Prior to KloboMedia, David spent most of his career as a photojournalist at the Chicago Tribune working in a variety of roles including staff photographer and photo assignment editor. David’s work and leadership in the field of photography has been recognized by several leading organizations.
David also gives lessons to help people understand their digital cameras. In addition to working with private clients, David shares his passion for pictures with students at the Chicago Photography Center. He is also a past instructor at Chicago’s Harrington College of Design. (If you’d like to see some of David’s work, head over to KloboPhoto.com.)
David and Carol met at the University of Missouri, where they studied journalism.