I’m often asked if any profession stands to benefit more from a smart social media strategy. I believe there are certain occupations that need to be more concerned with what’s happening in the social space, and real estate agents are among them. The reasons are many, but it boils down to the degree your business relies on word-of-mouth recommendation.
Check out this article on the Trulia Pro Blog by financial writer Jason Van Steenwyk. Jason and I recently spoke about the challenges and opportunities that social media offers in the field of buying and selling homes. Jason did a nice job framing the role social media now plays in real estate.